Our Mission

“…to introduce as many people as possible to the world of tea and coffee…”

It really is as simple as that. Being experts in tea and coffee, we have stories to tell, we enjoy spreading the news and engaging people, and every day we pass on our many years of knowledge and experience.

Our Values

Our values underpin our mission to introduce as many people as possible to the world of tea and coffee.

Family & Friendship – To encourage a feeling of togetherness and community. Everyone, at each stage of the supply chain, is considered - from the farmer to the retailer, to the store manager to the customer.

Educate - Being experts in tea and coffee, we have stories to tell, we enjoy spreading the news and engaging people, and every day we pass on our many years of knowledge and experience.

Delight - There is always something new to offer, teas to smell, touch and taste, freshly roasted coffee to be ground… Shopping at Whittard involves all the senses; Whittard colours, aromas, textures and sounds urge you to take this good feeling home with you.

Distinction - The Whittard of Chelsea brand embodies quality and trust and is recognised for expertise. Our ‘Englishness’ is a sought-after character conveying authority, breadth of knowledge, tradition and authenticity.

Natural - A natural product requires a warm and inviting environment, with a tactile look and feel. We encourage you to get as close to the natural product as possible – whether it be learning about the estates, understanding the farming processes or feeling the texture of the leaves.

Passion - Whittard people love the product and know it will perform as they say it will. Their passion for Whittard is infectious and fuels a need in everyone, customers and employees alike, to learn more about fine teas and coffees.

Experience a Whittard Moment

A Whittard moment is...

your tea/coffee and your cup/mug is your personality

your own private moment or with friends and family

the sense of place, people and products are beneficial

touches everyone - brings people together

relaxes you, lightens the moment, brings a smile/laughter

care and attention are true virtues

passion, doing the things that really mean something to you

everyone drinks tea or coffee

it becomes instinctive - it’s natural

brings people together, worldwide